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Strategic Marketing Representative

Leading and coordinating various aspects of marketing and branding initiatives.

1 h
$450 / month
Location 1

Service Description

1. Branding Initiatives: - Lead all branding initiatives for the assigned division, including crafting key messaging and positioning to establish a strong brand identity. 2. Strategic Planning: - Lead annual strategic planning and 3-year planning processes to align marketing efforts with overall business growth objectives and strategy. 3. Marketing Planning and Execution: - Create and execute annual marketing plans that align with business growth objectives and strategy for the entity. . 4. Go-to-Market Strategy: - Develop and execute a comprehensive go-to-market strategy, including branding and value proposition, to effectively position the division in the market. 5. Cross-Selling Portfolio: - Promote and cross-sell the entire portfolio of offerings, including contracts, products, and services, to support the goal of peak performance optimization and procurement savings. 6. Lead Generation and Nurturing: - Collaborate with the field team to generate leads and nurture them through the information funnel, ensuring a smooth transition from marketing efforts to sales engagement. 7. Alliance Support: - Develop strategies, tactics, and messaging to support alliances, ensuring brand continuity and effective collaboration with partners. This role involves a strategic approach to marketing, branding, and business development, with a focus on creating and implementing initiatives to drive growth, optimize performance, and enhance the overall market presence of the assigned entity. Coordination with the sales team and strategic planning are integral aspects of this position.


Contact Details

  • Frisco, TX, USA


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